One of the simplest ways to allow your readers and customers to interact with your brand online and to share your content is to add a ‘retweet’ button to your website’s pages or blog posts. This allows readers to post a link to your pages onto Twitter at the click of a button.
You can then use Tweetmeme to see exactly who has shared and ‘retweeted’ your content.
Some brands use this method of social media interaction very effectively to expand the reach of their audience by tapping in to their existing clients’ or readers’ networks. If your content is relevant, compelling and shareable then people will share it – this is the modern equivalent of word-of-mouth advertising.
Other popular buttons that allow people to share content with their friends and contacts are the Facebook ‘Like’ button and ‘Add this’ which is a catch all for social media sharing and allows users to post your content to any one of a multitude of social media sites such as Google Buzz, Flickr, Tumblr and Digg.